Startup Graveyard
Failure patternsAbout

Startup failure patterns

The same problems show up again and again. Study the pattern before it becomes your postmortem.

No product-market fit

7 stories

  • Google Stadia

    Google Stadia: A cloud gaming service that struggled to convince users to switch from traditional platforms. Cause of death: No product-market fit...

  • Blackberry

    Blackberry: BlackBerry was once the dominant smartphone platform for business users, known for its physical keyboard, security, and email capabilities. As...

  • Blockbuster

    Blockbuster: A dominant video rental company that failed to respond to changing consumer behavior and the rise of streaming platforms. Cause of death: No...

Flawed business model

6 stories

  • Vine

    Vine: A short-form video platform that failed to retain creators due to lack of monetization. Cause of death: Flawed business model Monetization Failure...

  • Pets.com

    Pets.com: An online pet supply company that couldn't sustain the cost of shipping low-margin goods. Cause of death: Flawed business model Bad Unit...

  • Beepi

    Beepi: A used car marketplace that couldn't sustain its operational and logistics costs. Cause of death: Flawed business model Unit Economics Lesson:...

  • Legal or regulatory issues

    3 stories

    • Napster

      Napster: Napster was a peer-to-peer file-sharing platform that revolutionized how people discovered and shared music online. The service grew rapidly and...

    • Aereo

      Aereo: Aereo was a 2012 startup founded by Chet Kanojia that rented subscribers dime-sized TV antennas stored in warehouses, streaming live over-the-air...

    • Homejoy

      Homejoy: Homejoy was an on-demand home-cleaning marketplace that aimed to make booking a cleaner as easy as ordering an Uber. It grew quickly after Y...

    Ran out of cash

    3 stories

    • Digital Dream Labs

      Digital Dream Labs: A robotics company that acquired Anki's Vector and Cozmo robots, hoping to keep them alive, but ultimately ran out of funding before...

    • Jawbone

      Jawbone: Jawbone was a consumer electronics company known for Bluetooth speakers and wearable fitness trackers. After early success, the company struggled...

    • Pebble

      Pebble: Pebble was one of the pioneers of the smartwatch industry, raising over $10 million on Kickstarter and building a passionate community of users....

    Scaling too fast

    2 stories

    • WeWork

      WeWork: A coworking company whose aggressive expansion and financial model proved unsustainable. Cause of death: Scaling too fast Unsustainable Growth...

    • Webvan

      Webvan: An online grocery delivery service that expanded too quickly without proven demand. Cause of death: Scaling too fast Premature Scaling Lesson:...

    Poor execution

    1 story

    • Juicero

      Juicero: A $400 juicer that offered little value beyond what users could do by hand. Cause of death: Poor execution Overengineering Lesson: If a simpler...

    Technology failure

    1 story

    • Theranos

      Theranos: A blood-testing startup that collapsed after its core technology failed to deliver. Cause of death: Technology failure Product Integrity Lesson:...

    Timing or market conditions

    1 story

    • Quibi

      Quibi: A mobile-first streaming platform that failed to match how users actually consume content. Cause of death: Timing or market conditions Market Timing...